New Holland Brewing Co
New Holland exists to enhance our customers quality of life by providing the most remarkable experience possible. We strive to discover and empower an artistic approach in all aspects of our craft.
New Holland Brewing Company’s deep roots in the craft industry go back to 1997. Our role as an integral member of the artisan approach is something we take seriously, yet engage lightheartedly. We believe the art of craft lives in fostering rich experiences for our customers, through creating authentic beer, spirits and food while providing great service. Recognized for our creativity and artistry, our mission to improve the lives of craft consumers everywhere is seen in our diverse, balanced collection of beer and spirits.
New Holland brews and distills at two locations in Holland, Michigan: our production facility on the north side and our Pub & Restaurant in downtown Holland. The restaurant welcomes guests seven days a week and production tours are on Saturday afternoons. We welcome visitors and locals alike, and appreciate the opportunity to share our artisan approach through warm hospitality and enriching education.
With just under 150 employees, New Holland Brewing Co. sells its beer and spirits across a growing regional landscape, while anchored in the upper Midwest. In 2012, our production facility underwent substantial development including the tripling of our brewing capacity through outdoor fermentation, the addition of a centrifuge and the expansion of our Dragon’s Milk cellar. In 2013, the company is expanding its distilling capabilities, renovating the downtown Holland Pub & Restaurant and focusing on the integration of Michigan agriculture; hops, wheat and barley, into several new and existing brands.
Brewery & Distillery Tours
They offer brewery and distillery tours at the Production Brewery (684 Commerce Ct.) every Saturday. Please note, tours are NOT at the pub and restaurant downtown!
The production campus tour is a combination tour of both the brewery and distillery. This hour-and-fifteen-minute tour will take you through the northside New Holland Production space. Tour includes information on the 50-barrel brewhouse, fermentation cellar, post prohibition pot-still, Dragon’s Milk Cellar, as well as the spirit aging room. Tours include samples of both beer and spirits and a take home pint glass.
Tours are able to be reserved, through their website, and will be capped at 25 people per tour. Reservations are recommended to ensure a space. Tickets may no longer be purchased at the pub, only online or at the production facility on Saturdays. Please note, all ticket sales are final. Please wear closed toe shoes, as we are a working brewery and may be in production during your tour.
During the winter months, we offer one tour at 12 noon on Saturdays*. CLICK HERE FOR TICKETS.
Beginning May 25: 12pm, 1:45pm and 3:15pm. Limit of 25 ppl/tour, tickets can be purchased on-line up to a month in advance.
Tuesday: $6 Mainstay growler fills
Wednesday: Stein and boot night ($5 mainstay stein fills $7 for cider)
Sunday: Bloody Mary Bar noon until 4pm (noon until 8pm during the summer.)
66 East 8th Street
Sunday – 11:00 AM–10:00 PM
Monday – 11:00 AM–12:00 AM
Tuesday – 11:00 AM–12:00 AM
Wednesday – 11:00 AM–12:00 AM
Thursday – 11:00 AM–12:00 AM
Friday – 11:00 AM–1:00 AM
Saturday – 11:00 AM–1:00 AM