Bars, restaurants, retail locations and fans will celebrate Oberon’s return with midnight tappings, release parties, beer dinners, pub crawls and other special events.
A lucky few will also be crowned this year’s King and Queen of Oberon and receive some of the first pints of the year.
“With a winter like this one, people are definitely ready to say goodbye to gloves and scarves. Raising that first Oberon is a tradition, something we all look forward to,” said Laura Bell, Bell’s Vice President.
One of Bell’s most popular beers, Oberon is a wheat ale fermented with Bell’s signature house ale yeast, mixing a spicy hop character with mildly fruity aromas. The addition of wheat malt lends a smooth mouthfeel, making it a classic summer beer.
Bell’s pub, the Eccentric Café in downtown Kalamazoo, will open at 9 a.m. on Monday. In 2013, one pint was poured every 15 seconds for 15 hours straight on Oberon Release Day.
Available on draft, in six-packs, twelve packs and mini-kegs, Oberon Ale will also be available in 16 oz. cans for the first time this year. They will begin shipping in late April.
More information about Oberon, including recipes that use Oberon as an ingredient and new merchandise can also be found on the Bell’s blog.
Bell’s fans on UNTAPPD can check-in to a special commemorative badge during this year’s release and all are invited to share photos of their first pints and how they are celebrating on Twitter and Instagram by using the hashtag #Oberon14.
Short list of bars with Oberon releases:
March 23rd Oberon Release Midnight tappings:
TGI Friday’s (multiple locations)
Shakespeare’s Lower Level, Kalamazoo
Monelli’s Italian Grill, Wyoming
Old Chicago, Kentwood
Old Chicago, Grand Rapids 4:00pm
Uccello’s East Beltline, Grand Rapids 11:00am
Tavern On The Square, Grand Rapids 11:00am
Logan’s Alley, Grand Rapids 7:00am
Buffalo Wild Wings, Wyoming 11:00am
The Grand Woods Lounge, Grand Rapids 11:00am
One Under Bar & Grill, Livonia 8:00pm